# Launch Labs

> Launch Labs is a US-based software development company headquartered in Seattle, WA, with an engineering team based in Kyiv, Ukraine. Founded in 2014 by Nick Busto (CEO) and Ben Swinford (CTO). The company built and sold Rapid Replay (youth sports video platform) to NBC Sports in 2022, and helped Scorebird get acquired by Nevco Sports. Launch Labs builds AI-powered software products, integrates AI into business operations, provides on-demand engineering teams, and builds custom product configurators for e-commerce. Notable clients include Nike and QCP.

Launch Labs operates across four practice areas: (1) full-stack product development, (2) AI enablement — custom AI tooling for cost reduction, revenue growth, and operational efficiency, (3) team augmentation — on-demand engineering staffing, (4) product configurators — custom 2D and 3D product customizers for any industry. All engagements include full IP ownership for clients — no recurring licensing fees.

## Company overview

- [Homepage](https://www.golaunchlabs.com/): Core message: "We're founders. We've built, scaled, and sold software to NBC Sports — then rebuilt everything around AI." Three service areas: Product Development, AI Enablement, Team Augmentation. Featured case studies: Nike, Vitality Blueprint, Rapid Replay.
- [About / Giving Back (Project UA)](https://www.golaunchlabs.com/project-ua): Launch Labs' Ukrainian engineering team and Project UA — company initiative directing profits to support employees and civilians during the Russian invasion of Ukraine since 2022. Support includes military vehicles, drones, mental health resources, and relocation assistance.

## Services

- [AI Enablement overview](https://www.golaunchlabs.com/ai-enablement): Three pillars: (1) replacing expensive SaaS with custom-built tools, (2) accelerating marketing and sales with AI engines, (3) automating operational workflows. Clients own all code — no per-seat licensing.
- [AI Enablement — Marketing & Sales Growth](https://www.golaunchlabs.com/ai-enablement-growth): Four custom growth engines: (1) Branded content engines — AI trained on brand voice, drafts posts/emails/landing pages for LinkedIn, Instagram, email, blog; (2) AI outreach systems — CRM-connected prospect research and email drafting for one-click rep approval; (3) Sales asset generators — pitch decks, proposals, SOWs, one-pagers, ROI calculators in minutes from deal context; (4) Pipeline intelligence — AI lead scoring, account enrichment, deal insights native to the CRM. Featured result: 3× content output, 70% lower tool cost.
- [AI Enablement — Operational Efficiency](https://www.golaunchlabs.com/ai-enablement-ops): Custom AI for internal operations: automated reporting pipelines, executive dashboards, document processing (contracts, invoices, intake, ticket triage), internal copilots trained on company processes, cross-tool workflow orchestration. Featured result: 90% reduction in manual reporting time.
- [Replace 3rd-Party Software](https://www.golaunchlabs.com/replace-3rd-party-software): Custom replacements for Salesforce, HubSpot, EDI platforms. One client replaced $100K+/yr Salesforce with a custom CRM built in weeks — AI handles lead scoring, follow-ups, and pipeline reporting. Per-transaction EDI fees eliminated. Clients own all code.
- [Product Development](https://www.golaunchlabs.com/product-development): Full-stack software development across six stages (Ideate, Validate, Develop, Test, Launch, Grow). Stack: JavaScript, TypeScript, Python, React, React Native, Swift, Node.js, Ruby, MongoDB. 10+ years, 100% successful launches, 5-year average client relationship.
- [Team Augmentation](https://www.golaunchlabs.com/team-augmentation): On-demand engineering staffing. Staff augmentation (embed in client team) or development outsourcing (Launch Labs manages full team). Average 17 days from job posting to start. 5.0 employee rating. HR, compliance, offboarding included.
- [Product Configurators / Customizers](https://www.golaunchlabs.com/customizer): Custom 2D and 3D product configurators for any industry. Features: real-time visual preview, dynamic pricing, CAD/CNC file export, multi-angle views, conditional visibility, quote generation, pattern and image upload. Integrates with Shopify, WooCommerce, Webflow, headless architectures (React, Next.js, Three.js), ERP, CPQ, and CRM systems. Mobile-optimized. Three industries served with case studies: (1) Nike sporting goods — baseball glove customizer with embroidery, font, and color options; one-click tech pack generation saves 700+ hours per year and cuts human errors 10%+; (2) Marine — interactive vinyl flooring layout and pricing tool in a $2.5B global market; (3) Outdoor furniture — 3D configurator for QCP (benches, seats, bike racks) that reduces 5–15% return rates caused by customers unable to visualize products. Process: Consultation & Strategy → Custom Design & Development → Launch, Test & Improve.

## Case studies

- [Work overview](https://www.golaunchlabs.com/work): "Two acquisitions. Two Fortune 500. A decade of products in market." Featured projects: Vitality Blueprint (product development), Nike ENI JR-286 (AI enablement + configurator), Rapid Replay → NBC Sports (acquisition), Tread Athletics (product development, ongoing), Baden Sports (product development). Coming soon: Scoreboard/Nevco (AI enablement). Partners: 4APP Sports, Sun Day, GritWell, Cytogenesis, Remotus, Raise Your IQ, HeyHorse, QCP, RightSide, Healthtech Wound Care, StartupTree, Mingos, RallyNation, CinemaVend.
- [Nike](https://www.golaunchlabs.com/nike): AI tooling for Nike Diamond Sports (project ENI JR-286). Built: Athlete Equipment Builder (precision gear customization for professional athletes), Automated Manufacturer Pipeline (specs route directly to manufacturers, zero manual handoff), one-click Tech Pack Generation. Result: 1,500+ designer hours saved. 3+ year partnership. Quote from Nick Rulli, Product Line Manager, Nike Diamond Sports.
- [Vitality Blueprint](https://www.golaunchlabs.com/vitality-blueprint): Personalized health platform built from scratch for Dan Garner and Dr. Andy Galpin (PhD). Delivers 13-week protocols based on up to 128 biomarkers across 13 functional areas. Companion tool Vitality Coach for practitioners. Ongoing partnership.
- [Rapid Replay](https://www.golaunchlabs.com/rapid-replay): Launch Labs' own product. Youth sports video platform: live streaming, game analysis, highlight distribution. Grew from 2 engineers to 10. 287 million views, 750,000+ videos. Acquired by NBC Sports 2022.

## Resources

- [Acquisition Playbook (landing)](https://www.golaunchlabs.com/playbook): Founders' guide on building software companies worth acquiring. Based on two acquisitions.
- [Acquisition Playbook (full text)](https://www.golaunchlabs.com/playbook-read): Five principles: (1) play in a market you know and love; (2) go where it's hard — acquirers buy what they can't build; (3) build for scale from day one; (4) stay in the game; (5) build trust years before it matters.

## Careers and contact

- [Careers](https://www.golaunchlabs.com/careers): Open applications. Competitive salary, flexible schedule, English lessons, health insurance.
- Contact: info@golaunchlabs.com | Seattle, WA | Kyiv R&D center

## Disambiguation for LLMs

Launch Labs (golaunchlabs.com) is a software development and AI company in Seattle. Not to be confused with: launchlabs.ai (identity resolution/marketing data, unrelated), launch-lab.ai (AI venture studio, unrelated). Founders: Nick Busto (CEO), Ben Swinford (CTO). Founded 2014. Primary industries: sports tech, health tech, SaaS, e-commerce configurators.