How We WorkWhat We doAbout UsAI EnablementAcquisition PlaybookFAQLet's talk
Let's talk
How We WorkWhat We doAbout UsAI EnablementThe Acquisition PlaybookFAQ

Project UA

In the face of unprecedented challenges, Launch Labs presents ProjectUA — our commitment to support the resilient Ukrainians during the russian invasion. As most of our employees are located in Ukraine, we are taking this personally and seriously.

Mission and goals

As we created ProjectUA, we wanted to support Ukraine and help our employees make an impact. Bringing together our people and our resources, we amplify our power to make a bigger difference. 



Through ProjectUA, we offered everyone in the company a platform to translate their compassion into meaningful action. Whether it's through direct support of refugees or armed forces, fundraising initiatives, or sharing their experience, everyone can help.

Our efforts

A closer look at how we stood by Ukraine's people and military during this challenging times

A car for А1302 infantry battalion

Together with her teammates, Victoria used the money that the company allocated for volunteering projects to buy a car that would be used for transporting equipment and evacuating the wounded from the battlefield.
‍
They personally transferred the car from Poland and delivered it to the soldiers, who were extremely grateful for help. The car still serves its purpose and helps in saving Ukrainians' lives.

Drones for Yehor's father

Before the full-scale russian invasion began, Yehor's father was a top-manager at Metro Cash&Carry. On February 24th, he enlisted in the army to protect his country and family. Launch Labs donated two Mavic 3 drones to his military brigade.
‍
Meanwhile, Yehor used the funds allocated by the company to purchase spare parts for the brigade's vehicles.

Support for animal shelters

Catherine supported animal shelters that were struggling with the constantly rising needs — many people had left their homes as the russian invasion started, and not all of them could take their pets with them.
‍
By donating to UAnimals and HappyPaw (trusted Ukrainian funds), she wanted to show that every contribution, whether a shelter for animals, a donation, or caring for local strays, can make this world a better place even in such difficult times.

United we stand

In the face of danger and uncertainty, we stand together to support our employees and their urge to help others affected by war.

Victoria Pika
Project manager

When the full-scale russian invasion started, Launch Labs allocated a share of the profits to every employee so that we could help our friends or relatives in the military or donate however we saw fit. It was very nice to realize that thanks to our company, we were able to make a significant contribution and support our armed forces.

Diana Kisileva
SMM Specialist

When the russian invasion began, our company provided unwavering support. Launch Labs ensured my and my family's safety and allowed flexible work hours, so that everyone could sort out their plans, transfer to safer places, and contribute to the cause. Together, we're making a difference for Ukraine.

Kate Shcherbak
Recruiter

Since the start of the full-scale war, Launch Labs has been paying special attention to our mental health and general well-being. Regular check-ins, counseling services, and support networks have been established to ensure that we can continue to contribute effectively while caring for ourselves and our loved ones.

How you can help

Donate

Your contribution, no matter how big, can make a real impact. Use the links above to donate to one of the trusted Ukrainian charities, whether for military or humanitarian aid.

Spread the truth

Help us share the stories and experiences of Ukrainian people, allowing their voices to resonate across the world. Spread awareness and get information from reliable sources only.

Work with Launch Labs

We donate a significant part of our profits to support our team and their volunteering efforts in Ukraine. Work with us and contribute to our mission of rebuilding Ukraine.

donate now

Support Ukraine by donating to a trusted charity. Your contribution goes directly to those in need, fostering unity and solidarity with the people of Ukraine.

About us

Building for what's next.

For over a decade we've built the software businesses run on. Now we teach your team to build with us. AI employees and custom systems, shaped by the people who know your business best, and owned by you.

Who we are

We started as a product company, not an agency.

Two college friends, Ben and Nick, started building a product together. Ben coded, Nick promoted. Natalie joined to run operations, and the three launched Rapid Replay. In under two years it grew to 287 million views and was acquired by NBC Sports. That told us what we were good at: building products that work and teams that ship. We became Launch Labs, and since then we've built for Nike, Scorebird (acquired by Nevco), Vitality Blueprint, Baden Sports, and founders at every stage in between.

Brent joined as managing partner in 2024 after 15 years in product management, running engineering and design teams and owning products from requirements through launch. Over the past few years he went deep on AI, shipping AI employees and custom software across industries, and he built our AI enablement practice from scratch.

Today Launch Labs is a development and AI enablement company. We turn the know-how in your team's heads into AI employees and custom software you own. Some clients bring tools they've started building with AI. Others start from scratch with us. Either way, you stay part of the process, and what ships has real architecture, security, and testing behind it.

Ben Swinford, co-founder of Launch Labs
Ben SwinfordCo-founder
Nick Busto, co-founder of Launch Labs
Nick BustoCo-founder
Natalie Oleksyn, co-founder and COO of Launch Labs
Natalie OleksynCo-founder and COO
Brent Weidenbach, managing partner at Launch Labs
Brent WeidenbachManaging Partner, AI & Growth Strategy
How we work

Three things you can count on

Never stop improving

AI moves faster than anything we've worked in. We're obsessed with keeping up: testing new models and tools the week they ship, so what we build for you is current, not last year's playbook.

Care and take the lead

We own outcomes, not just tickets. You get a team that thinks like co-founders.

Trust and respect

Transparency, honesty, and follow-through. Monthly invoices, short commitments, and you own the IP.

Our Team

The people behind Launch Labs

Seattle-based, with a global team of builders, designers, engineers, operators, and AI thinkers who like solving hard problems together.

Innovative. Passionate. Resilient. Those qualities don't show up on a resume, but they're what make us who we are.

Launch Labs team members at retreat
Project UA

Building for something bigger.

Part of our team lives and works in Ukraine. Since the invasion began, a share of our profits has gone to supporting them and the war effort.

  • TransportVehicle driven from Poland to the A1302 infantry battalion. Used for evacuating the wounded.
  • DronesMavic 3s donated through a team member whose father enlisted on day one of the invasion.
  • MedicalField medical gear delivered to front-line units.
  • OpticsBinoculars and tactical equipment delivered to units in the field
Cornell University
As featured inCornell Alumni Magazine
↗
Launch Labs project manager hands over a donated vehicle to the Ukrainian military in Dnipro

A Launch Labs project manager hands over a donated vehicle in Dnipro. The truck evacuates wounded soldiers from the front line.