When the world's best needs gear that looks just right, there's no room for guesswork.

Two problems that most teams would have treated as one.

Nike's equipment design process had a bottleneck that everyone had learned to live with: when athletes configured their on-field gear, designers had to manually create each option, then extract the specs, format them, and hand them off to manufacturers. The process was slow, error-prone, and consumed hours of designer time that could have been spent on actual design work.

Alongside that, Nike needed an athlete-facing customization experience that felt worthy of the brand. Elite professionals whose trust is hard to earn and easy to lose.

Build for the athlete and the operations team at the same time.

Launch Labs engineered a platform that addressed both sides simultaneously. The athlete-facing Equipment Builder is intuitive, precise, and built to feel as considered as the products it configures. Once a spec is approved, it flows directly to manufacturers — no manual step, no formatting, no risk of error.

The workflow transformation freed Nike's design team to focus on work that actually requires human judgment.